When Seth Godin was writing Purple Cow, he tried to chronicle how successful marketers are putting idea diffusion to work. The idea is pretty simple--find a small group that cares, give them something remarkable and make it easy to tell their friends (the folks who don't care as much).

The crux of the book revolves around the concept of becoming "the Purple Cow".  If you look at a hillside and see a herd of cows, 85% if them may be brown and white; 14% of them may be black and white; you want to strive to be like the 1% that is PURPLE.  They STAND OUT and people REMEMBER THEM!

In marketing you home, it is imperative for your home to "Become the Purple Cow".

We can start to achieve this by doing those things all the other home owners are NOT doing to Market their properties.  We can create a VIDEO of your home with a custom narrative and music.  We can tell the "STORY" of your home with descriptive words instead of 3 BR, 2BA.  We can spread this story all over the internet so many, many qualified buyers can see it.  We can upload this information to YouTube, MySpace and FaceBook as well as Realtor.com and Coldwellbanker.com.

Your home needs to become the PURPLE COW so that your home STANDS OUT and PEOPLE REMEMBER IT!

I create a Buyer Packet for each client's home that has the Video on a DVD along with a Custom Home Flyer, information about the area and subdivision and anything else I feel might be a good thing to include for a Prospective Buyer to have.  The intention is for the Buyer to leave the home with more than a memory.  Too many times, too many buyers try to look at too many homes in too short a period of a time.  I want to insure that when they leave YOUR HOME, the will REMEMBER it and we can do that by turning it into THE PURPLE COW.

Please contact me for an appointment and let's discuss the creation of a CUSTOM Marketing Plan for your home.