It’s not the same old Real Estate Market anymore!
Don’t be a captive of old ideas. To insure that your home is successfully listed, marketed and closed let’s start with a basic premise:
My clients do not have surprises at closing because “we” anticipate problems and solve them before we sit down at the closing table. To insure there are no surprises, I recommend the following actions to be taken by my homeowner clients before we list your home:
1. Have an appraisal performed by one of the best firms for your area and use the appraisal as a tool to accurately and fairly price your home.
2. Have a Home Inspection done and remedy all of the items found before we list.
3. Have a copy of the home inspection along with the repairs done ready for any qualified buyer so they can see just how “move in ready” our listing is TODAY.
4. Study and consider the tips found in the book “450 Proven Ideas to Help Your Home Sell Faster”. I provide a copy of this on CD to every client.
5. Have a Survey performed to insure there are no surprises with easements or unusual situations.
6. Place an American Home Shield Warranty on your home to cover it during the listing period and provide the buyer with one year of coverage after closing.
1. Hire professional photographers to create a virtual tour and photos of your property.
2. Create professional brochures and flyers telling “the story” of your home. A Story make the property seem very “Buyer Friendly” and sells the concept, not the bricks.
3. Assemble a “Buyer Packet” containing the virtual tour on CD and a special house brochure so buyers leave with more than a memory of your home after a showing.
4. Arrange to be present with each buyer’s agent (if they agree) to help “tell the story” of your home to a prospective buyer.
5. Insure that all of the photos and virtual tour are placed on multiple web pages to insure maximum exposure to prospective buyers searching for a home in your area.
6. Create a custom marketing program using a combination of Media and Internet Marketing to insure your home is seen by the broadest possible spectrum of qualified buyers.
Please remember that Marketing is a Process and not an event. I may not be the person who sells your home but I will be the reason that it sells! We are forming a partnership with our listing agreement. By treating this process as a business transaction, we both will realize our goals at a Successful Closing!